How to Win As a Marketplace
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June 
18
, 
2019

KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

David Doe

Designer - Redshoe

6:30pm

Introduction to Power Flow Yoga, followed byY oga + Meditation.

00:00 AM

Agenda item

description

How to Win As a Marketplace

Join us June 18th for an evening of networking and sharing strategies as industry leaders compare their playbooks for winning as a marketplace. Menlo will unveil our State of the Marketplace Report and predictions for the future. Attendees will include marketplace leaders, founders of up-and-coming marketplace companies and influential media covering this category.

June 
18
, 
2019
   |   
6:00PM
 – 
9:00PM
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Winning as a Marketplace is High-Stakes

VCs love marketplace businesses because they tend to be winner-take-all.  Marketplaces are one of the few business models that demonstrate true network effects: supply and demand follow each other. When one company controls a market with strong network effects, it can absorb the majority of supply and demand, generate huge profits, retain customers and keep competitors at bay.

 

At Menlo, we aim to identify winners--or those businesses about to break out.  As investors, we arm them with capital and industry expertise that gives them an “unfair” advantage.  


Hosted by:  Venky Ganesan and Steve Sloane, Menlo Ventures.

Industry Leaders Share Their Winner-Take-All Playbooks:

Manish Chandra

Founder & CEO, Poshmark

Manish Chandra is the Founder & CEO of Poshmark and drives the vision, strategy, and growth for the company. Under Manish’s leadership, the company has grown to become a leading social commerce platform for the next generation of retailers and shoppers. With Poshmark, Manish has applied his 20+ years experience building and scaling companies to build a new class of fashion marketplace where the deep connections between users fuels massive engagement and growth.


Prior to Poshmark, Manish founded Kaboodle, the first social shopping company, which was acquired by Hearst Corporation in 2007. Before Kaboodle, he held executive positions at Versant (NASDAQ: VSNT), Versata (IPO 2000, acquired by Trilogy), and Sybase (IPO 1991, acquired by SAP). Manish received a BTech from IIT Kanpur, MS from UT Austin, and an MBA from Haas School of Business.

Mary biggins

CEO, MealPal

Mary is an expert in two-sided marketplaces, having a knack for solving consumer and merchant challenges through mutually-beneficial services and models. After co-founding ClassPass, Mary co-founded MealPal to make mealtime pickup convenient and affordable. Prior to MealPal, Mary spent ten years creating business and marketing strategies for big brands and startups through her time at Betterment, Vistaprint, and MBI, Inc.

aaron easterly

CEO, Rover.com

Aaron Easterly is Chief Executive Officer of Rover.com, a sharing-economy marketplace that matches dog owners and dog sitters online. He brings 15 years of tech-industry experience to the company, which was named a 2018 Most Innovative Company by Fast Company and "Next Tech Titan" by GeekWire in 2019.


Prior to Rover, Aaron was a General Manager at Microsoft, where he managed search, display, and contextual ad marketplaces worth $3 billion. Ernst & Young announced that Easterly is an EY Entrepreneur of the Year 2014 Award winner of the Emerging category for the Pacific Northwest. He was named a “40 under 40” recipient by the Puget Sound Business Journal. Originally planning to be an
academic economist, Easterly received an A.B. degree with honors in Economics from Harvard College.

Cameron Poetzscher

Angel Investor | Former VP of Corporate Development, Uber

Cameron Poetzscher was the Global Head of Corporate Development at Uber and oversaw all M&A, including the establishment and sale of Uber China as well as several other groundbreaking deals, and was involved in over $20B of fundraising. He also served as Head of Finance prior to the arrival of Uber's permanent CFO.


Prior to Uber, he had over 17 years of global investment banking experience at Goldman Sachs, advising some of the most sophisticated and demanding clients (from Fortune 50 companies to pre-IPO start-ups backed by leading VC firms) on numerous complex, high-profile M&A transactions, IPOs and other financings across five continents.

Menlo Unveils The State of the Marketplace Report

A quantitative report and predictions for the future 

- Steve Sloane, Menlo Ventures

5:30pm

Networking

Grab a drink and a snack

6:15pm

Welcome

6:30pm

Panel

How to Win as a Marketplace 

7:30pm

The State of the Marketplace Report

8:00pm

Drinks & Discussion

The rundown

5:30 PM

Arrive

Sign in, grab a cocktail, and help yourself to snacks.

6:15 PM

Welcome

 Grab a seat and get ready to take some notes! 

 

6:30 PM

Panel

How to Win as a Marketplace

7:30 PM

Menlo Ventures’ State of the Marketplace Report

Steve Sloane will present a quantitative report on the “State of the Marketplace”

8:00 PM

Drinks & Discussion

Network with fellow marketplace experts

Map Block #1

The Battery Penthouse

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

Menlo Marketplace Investors

Shawn Carolan

Partner

Venky Ganesan

PARTNER

Naomi Ionita

PARTNER

Steve Sloane

PARTNER

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